Rockford, Illinois is set to welcome a new fitness destination as Crunch Fitness announces the opening of Crunch Rockford in the summer of 2025. This $5 million, 40,000-square-foot facility promises to bring a fresh and energetic approach to fitness, offering a wide array of amenities and programs to cater to diverse fitness enthusiasts. Operated by Fitness Ventures LLC, a prominent Crunch Fitness franchisee, this will be their 61st location nationwide and second in Illinois. The new gym will be located in the Forest Plaza at 6309 East State Street, formerly occupied by Bed, Bath & Beyond and Treasure Hunt Deals.
A $5 Million Investment in Rockford’s Fitness Scene
The arrival of Crunch Fitness represents a significant investment in the Rockford community. The $5 million project underscores the company’s confidence in the local market and its commitment to providing residents with a top-tier fitness experience. This state-of-the-art facility aims to be more than just a gym; it’s designed to be a community hub where individuals can pursue their health and wellness goals in a fun and supportive environment.
Fitness Ventures LLC Expands Its Footprint
Fitness Ventures LLC, the franchise group behind Crunch Rockford, is a rapidly growing entity in the fitness industry. Founded in 2016, the group already boasts 62 locations across the country and plans to open 15 more this year. Their dedication to the Crunch Fitness brand and their proven track record of success make them an ideal partner to bring this exciting fitness concept to Rockford. Brian Hibbard currently serves as the Chief Executive Officer for Fitness Ventures LLC.
What to Expect at Crunch Rockford
Crunch Rockford aims to provide a comprehensive fitness experience, blending state-of-the-art equipment with engaging programs and a vibrant atmosphere. Here’s a glimpse of what members can expect:
- Top-Quality Equipment: The facility will feature a wide range of cardio and strength training equipment, including state-of-the-art Matrix equipment.
- Dedicated Training Zones: Members can take advantage of specialized areas such as a power half-hour circuit training zone, Olympic lifting platforms, and a functional HIITZONE™ training area with indoor turf and TRX® equipment.
- Group Fitness Classes: Over 50 group fitness classes will be offered, including popular options like spin, pilates, Zumba, and HIIT.
- Personal Training: Certified personal trainers will be available to provide individualized guidance and support.
- Relaxation and Recovery: After a workout, members can unwind in the relax and recovery area, which includes UV tanning and HydroMassage® beds. There are also full-service locker rooms with showers and a sauna.
- Kids Crunch: Parents can work out with peace of mind knowing their children are in good hands at the Kids Crunch area, complete with a mini movie theater and babysitting services for ages 3 months to 12 years.
Inclusivity and Fun: The Crunch Fitness Philosophy
Crunch Fitness prides itself on its inclusive and fun-loving approach to fitness. The company’s philosophy, centered around the slogan “No Judgments,” aims to create a welcoming environment for people of all fitness levels and backgrounds. This commitment to inclusivity is reflected in the diverse range of programs and amenities offered, ensuring that there’s something for everyone at Crunch Rockford.
“We are excited to bring the Crunch brand to Rockford. Crunch is for everyone – from the first-time gym-goer to the seasoned athlete,” said Hibbard. “With a high-energy and fun environment, and memberships starting at $9.99 per month, we have options to meet everyone’s goals and budget.”
Membership Options and Founding Member Benefits
Crunch Rockford aims to make fitness accessible to all with a variety of membership options to suit different needs and budgets. Memberships start as low as $9.99 per month, providing access to a wide range of amenities and classes.
Prospective members can visit CrunchRockford.com for more information and to sign up. The first 500 founding members to lock in the opening rate will receive:
- $1 down
- One month free
- A complimentary t-shirt
- Discounts on small group and personal training
Job Opportunities at Crunch Rockford
Crunch Fitness is also expanding its team in the Rockford area, seeking individuals passionate about helping their community experience fitness, wellness, relaxation, and recovery. Interested applicants can apply at CrunchRockford.com.
Crunch Fitness: A Growing Force in the Fitness Industry
Founded in 1989 by Doug Levine, Crunch Fitness has grown from a small basement studio in New York City’s Greenwich Village to a global brand with nearly 500 locations across the world. In January 2025, Crunch Fitness celebrated reaching 3 million members. The company’s success can be attributed to its innovative approach to fitness, which combines exercise with entertainment and a commitment to inclusivity.
The Franchise Model: Opportunities for Entrepreneurs
Crunch Fitness has been franchising since 2010 and has committed to establishing over 1,200 franchise locations. The franchise offers multi-unit development deals. The initial franchise fee is \$25,000, with total initial investment ranging from \$304,500 to \$1,984,500.
The brand is a member of the International Franchise Association (IFA) Foundation’s VetFran Program and incentivizes veterans to own a franchise with a 20% discount off the initial franchise and royalty fees with the purchase of three or more clubs.
Rockford’s Fitness Scene: A Competitive Landscape
Rockford’s fitness scene is diverse, with a range of options from large chain gyms to smaller, specialized studios. Some of the other fitness providers in the area include:
- VASA Fitness: VASA Fitness has a location in nearby Oswego, IL.
- Planet Fitness: A budget-friendly gym chain.
- Anytime Fitness: A 24/7 gym with various locations.
- Local and Independent Gyms and Studios: Numerous local gyms and fitness studios offer specialized classes and training programs.
Crunch Fitness aims to differentiate itself through its unique blend of affordability, inclusivity, and entertainment. By offering a wide range of amenities and programs in a fun and supportive environment, Crunch Rockford hopes to capture a significant share of the local market.
The Future of Fitness in Rockford
The opening of Crunch Rockford marks an exciting development for the fitness community in Rockford, Illinois. With its state-of-the-art facility, diverse programs, and commitment to inclusivity, Crunch Fitness is poised to become a leading fitness destination in the region. As Rockford residents increasingly prioritize their health and wellness, Crunch Rockford aims to provide them with the tools and support they need to achieve their fitness goals in a fun and engaging way.
