A viral video showcasing fitness influencer Ashton Hall’s intense 4 AM morning routine has taken the internet by storm, inspiring the creation of meme coins like $ROUTINE and $SARATOGA on pump.fun. While the routine itself has been met with both admiration and ridicule, it has undoubtedly captured the attention of the crypto community, leading to a surge in interest for these new meme-based assets.
The Viral 4 AM Morning Routine
Ashton Hall, a fitness influencer with a significant online following, shared a glimpse into his early morning routine, starting before 4 AM. This routine included activities such as:
- Dunking his face in ice water
- Drinking Saratoga Spring Water
- Wiping his face with a banana peel
- Intense workout and gym sessions
- Meditation
The video quickly went viral, garnering millions of views and sparking a wave of reactions, with many questioning the practicality and authenticity of the routine. Viewers pointed out inconsistencies in the video’s timestamps and expressed disbelief at the sheer intensity of the regimen.
Memecoin Mania: $ROUTINE and $SARATOGA Emerge
Capitalizing on the viral trend, crypto enthusiasts have created meme coins inspired by Hall’s morning routine. The two most prominent examples are:
- $ROUTINE: A Solana-based meme coin launched on March 21, 2025, which quickly reached a market cap of $19 million by March 23rd.
- $SARATOGA: A meme coin linked to the Saratoga Spring Water featured in Hall’s video, achieving a $3 million market capitalization by March 23rd.
These meme coins experienced massive price volatility within a short period, providing opportunities for some traders to make substantial profits. On-chain data suggests that over 100 individuals reportedly minted greater than $10,000 from this volatility over the past four days.
The Allure and Risks of Meme Coins
Meme coins, like $ROUTINE and $SARATOGA, are cryptocurrencies that gain popularity primarily through internet memes and viral trends. They often lack inherent utility or practical applications, relying instead on community sentiment and social media hype to drive their value.
The Allure:
- Potential for Quick Gains: Meme coins can experience rapid price increases in a short period, attracting investors seeking high-risk, high-reward opportunities.
- Community Engagement: Meme coins often foster strong online communities, with enthusiasts bonding over shared humor and a collective desire to see the coin succeed.
- Cultural Relevance: Meme coins tap into internet culture and trends, making them relatable and engaging for a wider audience.
The Risks:
- Extreme Volatility: Meme coins are known for their extreme price swings, making them highly susceptible to sudden crashes and significant losses.
- Lack of Utility: The absence of real-world applications or underlying value makes meme coins vulnerable to losing their appeal as quickly as they gained it.
- Pump-and-Dump Schemes: Meme coins are often targeted by coordinated “pump-and-dump” schemes, where early investors artificially inflate the price before selling off their holdings for a profit, leaving later investors with losses.
Fitness Influencers and Cryptocurrency: A Growing Trend
The emergence of meme coins inspired by a fitness influencer’s routine highlights a growing intersection between the fitness and cryptocurrency worlds. Influencers are increasingly exploring opportunities in the crypto space, while crypto projects are seeking to tap into the reach and engagement of fitness communities.
- Irene Zhao: A Singapore-based influencer with a focus on fashion, fitness, and vlogging, has launched her own NFT collection called “IreneDAO.”
- Ray Lewis: The legendary NFL linebacker has launched FIT token as a digital asset embodying his philosophy of fitness, motivation, and perseverance.
- Carly Rowena: A UK-based fitness influencer who fell victim to a cryptocurrency scam, shares tips to avoid falling for “too good to be true” traps.
This trend suggests a potential for further collaborations and integrations between the fitness and crypto industries, but also underscores the importance of caution and due diligence when engaging with these emerging opportunities.
Navigating the Meme Coin Landscape
The story of Ashton Hall’s 4 AM routine and the subsequent rise of $ROUTINE and $SARATOGA serves as a reminder of the unpredictable and often whimsical nature of the meme coin market. While these assets can offer the potential for quick gains, they also come with significant risks.
For those considering investing in meme coins, it is crucial to:
- Conduct Thorough Research: Understand the project’s fundamentals, community sentiment, and potential risks before investing.
- Manage Risk: Only invest what you can afford to lose, and diversify your portfolio to mitigate potential losses.
- Be Wary of Hype: Don’t fall victim to FOMO (fear of missing out) or invest based solely on social media trends.
- Stay Informed: Keep up-to-date with the latest news and developments in the meme coin market to make informed decisions.
Ultimately, the decision to invest in meme coins is a personal one that should be based on individual risk tolerance, financial goals, and a clear understanding of the potential rewards and risks involved.
