Interactive Strength Inc. (TRNR), the company behind CLMBR and FORME, is making bold moves to expand its reach in the competitive fitness technology market. CEO Trent Ward recently outlined an aggressive acquisition strategy, highlighting the company’s plans to leverage opportunities in the fragmented health and wellness sector.
Sportstech Acquisition Confirmed
Interactive Strength Inc. has officially announced its acquisition of Sportstech. CEO Trent Ward discussed the acquisition at the 2025 Connected: Health & Fitness Summit, emphasizing opportunities within the fragmented health and wellness market. Ward expressed his optimism about future growth. TRNR aims to broaden its market presence, leveraging the complementary capabilities of its brands, CLMBR and FORME. The acquisition is expected to enhance TRNR’s financial performance and expand Sportstech’s growth.
Strategic Rationale
Ward emphasized the strategic rationale behind the acquisition, highlighting how it will broaden TRNR’s market presence. By leveraging the complementary capabilities of its existing brands, CLMBR and FORME, the company aims to solidify its position as a leader in innovative specialty fitness equipment and virtual training platforms.
This acquisition aligns with TRNR’s overall strategy of acquiring profitable and high-growth businesses in the fragmented health and wellness market. TRNR’s intention is to utilize its public listing to make accretive acquisitions of profitable and high-growth businesses in the highly-fragmented health & wellness market globally.
Connected Health & Fitness Summit
The announcement was made at the 2025 Connected Health & Fitness Summit in Los Angeles, where Ward participated in a fireside chat to discuss the company’s strategic plans for the year. He also provided updates on the potential acquisition initially disclosed in December 2024.
Interactive Strength’s Brands
Interactive Strength Inc. operates digital fitness platforms that provide connected fitness hardware products and related accessories. The company provides innovative specialty fitness equipment and digital fitness services under two main brands: CLMBR and FORME.
CLMBR: This vertical climbing machine offers an efficient and effective full-body strength and cardio workout. Its design is compact and easy to move, making it suitable for both commercial and in-home use.
FORME: This digital fitness platform combines premium smart gyms with live virtual personal training and coaching to deliver immersive experiences. FORME delivers a fitness experience through two connected hardware products: The FORME Studio Lift (fitness mirror and cable-based digital resistance) and The FORME Studio (fitness mirror). In addition to connected fitness hardware products, FORME offers personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training.
Financial Performance and Future Growth
The acquisition is expected to enhance TRNR’s financial performance and expand Sportstech’s growth. The target company is founder-led, has been in business for more than a decade, and has never raised external capital. At more than $40 million in annual revenues, and profitable, the potential acquisition would drive a step-change for both the top and bottom lines of TRNR.
The Competitive Landscape
The fitness technology market is becoming increasingly crowded, with several companies vying for market share. FORME‘s top competitors include:
- Tonal: Specializes in smart home fitness equipment, revolutionizing the strength training and personal fitness industries.
- Hydrow: Specializes in immersive indoor rowing machines designed for full-body workouts within the fitness industry.
- iFit: Offers a range of connected fitness equipment and interactive workout programs.
- FightCamp: Offers at-home boxing and kickboxing workouts.
- Tempo: Focuses on fitness and health technology.
- Mirror: A fitness mirror that provides on-demand classes.
Challenges and Opportunities
While Interactive Strength Inc. is pursuing an aggressive growth strategy, it faces several challenges in the competitive fitness technology market. These include:
- Intense Competition: The market is crowded with established players and new entrants, all vying for market share.
- High Costs: Developing and marketing advanced fitness technology can be expensive, requiring significant investment in research and development, as well as marketing and sales.
- Changing Consumer Preferences: Consumer preferences in the fitness market are constantly evolving, requiring companies to be agile and adapt to new trends.
Despite these challenges, Interactive Strength Inc. has several opportunities to succeed:
- Growing Demand for Home Fitness: The demand for home fitness solutions is growing, driven by factors such as convenience, affordability, and personalization.
- Technological Advancements: Advancements in technology are enabling companies to create more immersive and effective fitness experiences.
- Strategic Partnerships: Partnering with other companies in the health and wellness ecosystem can help Interactive Strength Inc. expand its reach and offer more comprehensive solutions.
Interactive Strength’s Target Audience
Interactive Strength serves the luxury segment of the smart home fitness market that is not afraid to spend higher amounts on their own fitness.
Potential Synergies
The target company complements TRNR’s existing brand and product footprint. The possible acquisition is transformative, and TRNR expects it to provide them the necessary scale to achieve profitability in 2025.
TRNR’s Key People
- Trent A. Ward: Chairman of the Board, Chief Executive Officer, Co-Founder.
- Michael Madigan: Chief Financial Officer.
- Deepak M. Mulchandani: Chief Technology Officer, Director.
Final Thoughts
Interactive Strength Inc.’s strategic acquisition of Sportstech signals a major move towards growth and dominance in the fitness tech space. CEO Trent Ward’s vision and the company’s focus on leveraging technology and strategic partnerships position them for continued success in the evolving health and wellness market.
