OxeFit, a Plano-based fitness technology company, is rapidly gaining recognition for its innovative approach to connected fitness, integrating artificial intelligence (AI) and advanced robotics into its strength training systems. Led by CEO Rab Shanableh, OxeFit is attracting attention from athletes, investors, and fitness enthusiasts alike. With backing from sports stars like Wayne Gretzky and Dak Prescott, the company is poised to significantly impact the rehabilitation and workout space, offering personalized and data-driven fitness experiences.
The OxeFit Edge: AI-Powered Personalized Fitness
OxeFit is a digital fitness and technology company revolutionizing connected fitness through advanced robotics and artificial intelligence, producing the XP1 and XS1 strength training systems. OxeFit’s core technology integrates AI, robotics, movement and performance tracking, and advanced coaching and analytics. The company’s mission is to transform individual health through data-driven workout programs and state-of-the-art technologies that capture data and monitor form, identifying weaknesses and potential for injury.
Personalized Training Programs
The AI Virtual Trainer creates workout programs based on a user’s personal goals and updates them in real time based on training performance. Training data is constantly monitored and evaluated by OxeFit’s software to deliver the perfect workout using AI models based on optimized results-driven methodology.
Health Snapshots and Tracking
OxeFit offers a suite of assessments and data tracking using AI models to provide analysis and insights into a user’s health and wellness status and progress. The tracking can detect possible injuries before they happen or determine when post-injury rehabilitation is complete.
AI Gaming for OxePlay
OxeFit features dynamic interactive fitness gaming. When a game is initiated, bot players powered by AI play alongside the human, ensuring there is always someone to compete with, regardless of game preference or skill level. Bot intelligence includes human-like strategies and the ability to chat with users during play.
OxeFit Products: XP1 and XS1
OxeFit’s signature products, the XS1 and XP1, are designed to provide tailored workout programs and real-time feedback.
- XS1: An in-home gym system that combines Pilates, strength training, SkiCross, rowing, kayaking, stand-up paddling, canoeing, SurfSwim, and gaming into one device.
- XP1: Designed for commercial use in fitness centers, rehabilitation facilities, sports training centers, apartment buildings, and hotels.
Both devices feature flat screens (23-inch for XS1 and 43-inch for XP1) that display workout programs and real-time feedback, helping users optimize their form and track their progress. The XP1 is a commercial smart gym and training system that provides real-time feedback and deep learning analysis to offer a personalized, guided path to reach fitness goals. It is designed to equip gyms, rehabilitation centers, and sports training facilities with the technology and data needed for high-level training.
Key Features of OxeFit Systems
- Robotic Digital Weight: OxeFit systems use computer-controlled weight loads to allow for variable resistance training.
- Data Capture and Monitoring: State-of-the-art technologies capture data and monitor form to identify weaknesses and potential for injury.
- Engaging Content Library: A library of content brings a new element of connectivity to the fitness community.
- Force Plate Technology: The XP1 allows users to get the most out of every rep, identifying asymmetries and weight imbalances in real-time.
- Motion Sensors and Machine Learning: These features help prevent injury and improve form by detecting and tracking movements.
The Role of AI in Transforming Fitness
AI is playing a pivotal role in the fitness industry, moving beyond simple tracking to deliver personalized experiences, real-time feedback, and predictive insights. AI-driven fitness solutions offer numerous benefits:
- Personalized Workout Plans: AI algorithms analyze user data to create customized workout plans tailored to individual fitness levels, goals, and progress. Apps like Freeletics use AI to adapt plans dynamically, ensuring users are challenged and motivated.
- Virtual Personal Training: AI-powered virtual coaches provide 24/7 coaching with real-time guidance and motivation.
- Nutrition Guidance: AI simplifies diet management by automatically planning meals and tracking calories.
- Real-Time Feedback: AI-powered human pose estimation delivers real-time form and posture feedback during workouts, helping users improve performance and prevent injuries.
- Predictive Analytics: AI analyzes data to predict trends, optimize offerings, and reduce churn for fitness businesses.
Practical Applications of AI in Fitness
- AI-Driven Personalized Workouts: AI designs workout routines based on an individual’s fitness level, goals, and progress.
- Virtual Personal Training: AI-powered trainers provide 24/7 coaching with real-time guidance and motivation.
- Nutrition Guidance: AI makes diet management easy by automatically planning meals and tracking calories.
- Human Pose Estimation: AI-powered human pose estimation delivers real-time form and posture feedback during workouts.
- Predictive Analytics in Fitness: AI helps fitness businesses understand trends, optimize offerings, and reduce churn.
- Wearable Devices: AI algorithms analyze data collected by wearables and sensors to provide users with insights and recommendations to improve their fitness routines.
- Gamification of Fitness: AI-powered fitness games and challenges help individuals stay motivated and engaged with their workout routines.
Investment and Growth
OxeFit has garnered significant financial backing, raising over $70 million to date. In September 2024, the company announced an additional $17.5 million in funding, with notable investors including Dave Asprey and Anne Mahlum. Other high-profile investors include soccer legend Harry Kane, pro golfer Dustin Johnson, and NFL quarterback Dak Prescott. These funds will be used to further enhance OxeFit’s AI capabilities and expand its reach in the fitness market.
Future Plans
OxeFit plans to continue innovating in the AI and data space within healthcare, sports, and recovery. The company aims to partner with physical therapists to load rehab programs into customers’ home gym systems, providing data-driven, personalized rehabilitation at home.
OxeFit vs. Competitors
While OxeFit has positioned itself as a leader in the smart fitness market, it faces competition from other innovative companies. Key competitors include:
- Tonal: Known for its wall-mounted design and electromagnetic resistance system, Tonal provides personalized coaching and real-time feedback.
- Tempo: Tempo uses AI and 3D motion tracking to guide users through their workouts, offering real-time analytics and live instruction.
- Peloton: While primarily focused on cycling, Peloton has expanded into strength training with offerings like the Peloton Guide.
- NordicTrack: NordicTrack integrates iFit technology for interactive training, offering a diverse fitness ecosystem with strength machines, treadmills, and rowing machines.
- Bowflex: Offers compact and versatile home gym systems, providing durability and affordability.
- MIRROR: A company developing a connected fitness system.
OxeFit differentiates itself through its integration of cardio, strength, balance, and gaming data, allowing for holistic analysis and personalized AI-driven training experiences. The XS1 also has more capabilities than Tonal, including cardio, Pilates, a higher weight limit, and better attachments.
User Feedback and Reviews
User reviews of OxeFit products highlight several key benefits:
- Comprehensive Workouts: Users appreciate the ability to perform a wide range of exercises, replicating a full-fledged gym experience at home.
- Personalized Training: The AI-powered training programs and real-time feedback help users stay motivated and achieve their fitness goals.
- Improved Form and Injury Prevention: The motion sensors and force plate technology provide valuable feedback on form, helping users prevent injuries.
- Time Efficiency: Users find that OxeFit systems cut down on workout time while still delivering effective results.
- Engaging and Fun: The gamification features and interactive content make workouts more enjoyable and engaging.
- Customer Service: OxeFit is known for its responsive customer service, quickly addressing any issues and providing resolutions.
Some users have noted software and app issues, but OxeFit is actively working to address these concerns and improve the user experience.
The Future of Fitness with AI
OxeFit is at the forefront of a significant shift in the fitness industry, driven by AI and data. As AI technology continues to evolve, it will play an increasingly important role in personalizing workouts, providing real-time feedback, and helping individuals achieve their fitness goals more effectively. OxeFit’s commitment to innovation and its focus on data-driven insights position it as a key player in shaping the future of fitness.
