Planet Fitness, one of the nation’s largest and fastest-growing fitness center franchises, continues to expand its presence in Massachusetts. With a focus on providing affordable and accessible fitness options, the company is opening new locations and relocating existing ones to better serve the community. Here’s a look at the latest developments.
New Planet Fitness in Worcester’s Mercantile Center
A new Planet Fitness is set to open in Downtown Worcester’s Mercantile Center this summer. This 15,578-square-foot facility will be located on Front Street, near the Worcester District Registry of Deeds. The new gym is part of a 12-year lease agreement and signifies the fitness chain’s growing commitment to the Worcester area.
Joining Existing Worcester Locations
The Mercantile Center location will join existing Planet Fitness centers at:
- 68 Stafford St., Worcester
- 535 Lincoln St., Worcester
- White City shopping plaza in Shrewsbury, just across the municipal border.
Operated by Core Development and Management
The new Planet Fitness in Worcester will be operated by Core Development and Management, a Foxborough-based independent franchisee. This company is a major operator of Planet Fitness locations throughout New England.
Relocation in Burlington
In Burlington, Massachusetts, Planet Fitness is relocating to a new, larger space. The gym is moving from its current location on Ray Avenue to the former Bauer Hockey space on Middlesex Turnpike. This new facility spans 17,000 square feet.
Benefits of the New Burlington Location
The move to Middlesex Turnpike offers several key benefits:
- Improved ADA accessibility: The new location is designed to be more accessible to individuals with disabilities.
- Higher visibility: The new space is expected to provide increased visibility for the gym, making it easier for members to find.
- Improved layout and amenities: The larger space allows for a more efficient layout and better offerings and amenities for members.
Bauer Hockey Downsizing
As a result of Planet Fitness’s move, Bauer Hockey will downsize and become a tenant in what was once the Spencer Cleaners space.
Planet Fitness’s Commitment to Growth and Accessibility
Planet Fitness is known for its “Judgement Free Zone” environment, which aims to create a welcoming space for people of all fitness levels. The company continues to expand its footprint across the United States, with over 2,600 locations nationwide. In Massachusetts alone, there are currently 88 locations (as of January 2025).
Focus on Strength Training
Planet Fitness is also keeping up with current fitness trends. Over 1,700 locations have introduced new strength equipment, including:
- Magnum Supine Bench Press: Targets chest, shoulders, and triceps.
- Magnum Hack Squat: Focuses on quads and glutes.
- Seated Calf Machine: Strengthens calves and hamstrings.
This expansion of strength training equipment is in response to a growing emphasis on weight and strength training, which many individuals are incorporating into their fitness routines.
Affordable Memberships
Planet Fitness aims to be accessible to everyone by offering low-cost membership options. New members can often join with a limited-time offer, such as the recent $1 down and $15 per month deal.
Other Planet Fitness Locations in Massachusetts
Planet Fitness has numerous locations across Massachusetts including:
- Amesbury
- Andover
- Belchertown
- Billerica
- Boston (with multiple locations including Allston, Back Bay, Downtown Crossing, and Jamaica Plain)
- Braintree
- Brockton
- Burlington
- Cambridge (Central Square) – Coming Soon
- Woburn
Planet Fitness in the New Year
As the new year begins, many people are setting health and wellness goals. Planet Fitness is offering new members deals with an emphasis on strength training options. The company plans to have new strength equipment in nearly all of its 2,600+ locations in 2025.
Member Experience
Planet Fitness is focused on providing a high-value member experience, offering best-in-class strength and cardio equipment. They emphasize a judgement-free environment, so members at any level can feel comfortable.
About Planet Fitness
Planet Fitness is an American fitness center franchisor and operator based in Hampton, New Hampshire. Founded in 1992, the company has become one of the largest fitness club franchises in the world, with locations in the United States, Canada, the Dominican Republic, Panama, Mexico, and Australia.
Key Features
- “Judgement Free Zone”: A welcoming environment for all fitness levels.
- Affordable memberships: Low-cost options to make fitness accessible.
- Extensive network: Over 2,600 locations worldwide.
- Focus on both cardio and strength training: A variety of equipment to meet different fitness needs.
Conclusion
Planet Fitness is expanding and improving its facilities in Massachusetts, reflecting the company’s commitment to providing affordable, accessible, and high-quality fitness options. Whether it’s a brand-new location in Worcester or a relocation in Burlington, the fitness chain is making moves to better serve its members and the community. With a focus on creating a welcoming atmosphere, Planet Fitness continues to be a popular choice for individuals looking to achieve their health and wellness goals.
