Tigres Femenil, the acclaimed women’s football team, has announced a new partnership with Planet Fitness, marking an exciting development for the club as they head into the Clausura 2025 season. The collaboration highlights the growing interest and investment in women’s sports, particularly in Liga MX Femenil.
A New Chapter for Tigres Femenil
The partnership between Tigres Femenil and Planet Fitness signifies a significant step for both organizations. Tigres Femenil, known as “Las Amazonas,” is one of the most successful and popular teams in Liga MX Femenil. Planet Fitness, a well-known fitness franchise, is expanding its reach by associating with the team and supporting women’s sports.
Shared Values
Both entities share values like hard work, perseverance, and community spirit. Tigres Femenil has consistently demonstrated dedication and teamwork, earning them a strong fan base. Planet Fitness is committed to providing an inclusive and welcoming fitness environment, aligning with the team’s ethos.
Planet Fitness: A Commitment to Inclusivity
Planet Fitness aims to provide inclusive spaces and promote messages of body positivity with their “Judgement Free Zone®” and “Feel at Home” mottos. This resonates with Tigres Femenil’s ethos, as the team aims to empower women within a safe and supportive environment.
Expanding Reach
Planet Fitness, founded in 1992 in Dover, New Hampshire, has grown to include 19.6 million members across 2,637 clubs in the United States, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The partnership with Tigres Femenil will help the company connect with even more communities, promoting health and fitness through sports.
Liga MX Femenil: A Growing Force
The Liga MX Femenil continues to gain traction, attracting attention from major brands and sponsors. This investment reflects the league’s increasing popularity and importance in the world of soccer.
Increased Sponsorship
The league’s rise has prompted various brands to collaborate with teams, recognizing the growing value of women’s soccer. Recently, Nissan became an official sponsor for both Liga MX and Liga MX Femenil for the next two years, joining a number of other companies.
Other Notable Sponsors
- BBVA México sponsors Liga MX Femenil, which is now known as Liga BBVA MX Femenil.
- Nike is the official sponsor of Liga MX Femenil, providing the league with its official match ball.
Tigres Femenil: A History of Success
Tigres Femenil has established itself as a leading team, both on and off the field. The club has also secured partnerships with other prominent brands, demonstrating their commercial appeal.
Previous Sponsors
- Futura of Grupo Estrella Blanca, was a sponsor for the team, with their logo appearing on the back of the jerseys.
- CHIMEX, part of Sigma, became a sponsor, further solidifying the team’s strong commercial standing.
- Hogar Futuro also joined as a sponsor.
- Grupo RAGA partnered with Tigres as a new sponsor as well.
Expanding Fanbase
The team has a dedicated fanbase of between 400,000 and 500,000 supporters, which extends beyond their home in Nuevo León, demonstrating their significant national appeal. They also aim to become the favorite Mexican women’s team in the United States.
Planet Fitness in the World of Sports
Planet Fitness is not new to sports sponsorships, having partnered with various teams and organizations over the years.
Previous Sports Partnerships
- Philadelphia Eagles: Planet Fitness partnered with the NFL team, gaining branding exposure at Lincoln Financial Field and through various media platforms.
- Kansas City Royals: The fitness chain was the “Official Fitness Partner” of the MLB team, placing sponsorship signs at the Royals’ stadium.
- SASCOC: The South African Sports Confederation and Olympic Committee secured a four-year sponsorship with Planet Fitness, which included support for Team SA athletes.
Other Collaborations
Beyond sports, Planet Fitness has worked with well-known brands such as Shell, Verizon, Sam’s Club, Chewy.com, and Puma. The company also sponsored the CBS primetime show “Million Dollar Mile” as its official workout partner.
The Future of the Partnership
The partnership between Tigres Femenil and Planet Fitness is expected to bring positive impacts for both organizations. Planet Fitness will benefit from increased visibility, connecting with a passionate fanbase while Tigres Femenil will gain further resources to support its continued success.
What to Expect
The collaboration will likely see joint marketing efforts, community engagement activities, and the integration of Planet Fitness’s fitness concepts with the team’s training and development. The shared commitment to empowering individuals through sports and fitness will be at the heart of this alliance.
The collaboration between Tigres Femenil and Planet Fitness is a notable step for the club, the league, and women’s sports overall, reflecting the increasing recognition and importance of women’s football. This partnership is set to contribute positively to the growth and success of both entities.
